haku: @indexterm MARKET SURVEYS / yhteensä: 1199
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1.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
2.
A marketing poll: An innovative approach to prediction, explanation and strategy
European Journal of Marketing
2010 : VOL. 44:3/4, p. 515-538
 2010 Ben-Ur, J.
Newman, B.I.
3.
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
International Journal of Market Research
2007 : VOL. 49: 4, p.489-513
 2007 Jarvis, W.
Rungie, C.
Lockshin, L.
4.
Recall effect of short message service as a complementary marketing communications instrument
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 209-216
 2006 Wouters, J.
Wetzels, M.
5.
E-zines silence the brand detractors
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 199-208
 2006 Briers, B.
Dewitte, S.
Bergh, J. van den
6.
Market scanning for new service development
European Journal of Marketing
2006 : VOL. 40:5/6
 2006 Olsen, N.
Sallis, J.
7.
The Spanish market for skin care
Market Research Europe
2002 : DEC, VOL. 34, p. 71-96
 2002
8.
The effects of cross-border bank mergers on bank risk and value
Journal of International Money and Finance
2002 : NOV, VOL. 21:6, p. 857-877
 2002 Amihud, Y.
DeLong, G. L.
Saunders, A.
9.
Italian consumer lifestyles
Market Research Europe
2002 : NOV, VOL. 34, p. 111-147
 2002
10.
The German market for travel & tourism
Market Research Europe
2002 : NOV, VOL. 34, p. 49-93
 2002
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